Finding the right packaging

Running an independent business is a labor of love. My work is divided between being a business owner and needing to make a profit, and meeting the needs of my community. I run an independent bookstore, and making my customers happy is my number one goal at the end of every day. It’s funny, people think that bookstores are going away, but the fact is that print book sales are actually on the rise at independent retailers. That’s because indie bookstores are able to cater to their clientele. In my business, it’s all about selection. And just as I sell used and new books, I also work with used and new equipment. Like any business, marketing is the name of the game, so I rely on my local printing services supply center to help me find great deals on what I need. These guys not only offer awesome signs and graphics services, but they also sell used printing equipment. This enables me to do things like make my own stickers and tape for pricing and packaging, as well as do my own in-house printing services for event signage. Having the right displays for an author signing makes all the difference in the world. Each custom sticker and label makes us look like the professional retailer we are. Their used equipment even comes with a 90 day warranty, so if anything goes wrong, I can have them fix it or replace it in the first three months for no additional charges. Thanks to my printing equipment supplier, I’m able to handle all of my own signs and graphics printing, without breaking the budget.