The two of us were assigned a research paper in our business Theory class. The two of us were tasked with interviewing a local company as well as certainly finding out about their advertising strategies. The two of us were halfway through business Theory class at this time, as well as we were talking about the importance of technology in advertising. The two of us were given a list of a few different companies to choose from, as well as the two of us found a local Air Conditioning as well as heat pump repair shop that was close to our dorm. Since the heat pump as well as air conditioning repair shop was so close, the two of us would be able to spend a lot of time asking questions as well as performing research. The two of us were surprised by The Client List, because they had hundreds of clients in a very short amount of time. When the two of us certainly asked how they were getting so much advertising out there, they certainly said more than one was due to their aggressive Internet advertising campaign. This air conditioning as well as heat pump store had been located in a different city before. They had a lot of trouble getting people in the doors, as well as certainly learned that one key point was using the internet for exposure. Other heat pump as well as air conditioning specials online all of the time. In order to compete with those heat pump as well as air conditioning companies, they needed to use the internet also.