After a recent documentary aired on television, our business sales skyrocketed. My company sells air purifiers and other air filtration equipment. We specialize in portable air purifiers, but we carry a few different types of air filters as well. We also install equipment, and provide sealing and cleaning services for ductwork. Our main goal is to provide every home with a clean and fresh indoor atmosphere. The documentary spent ninety minutes discussing the dangers of air pollution. The documentary discussed ways to reduce indoor air pollutants. I didn’t watch the documentary, but a friend of mine DVR’d the special. We watched the special together, and it was like free advertising for our air purifiers and air filtration equipment. When the local television station decided to air the documentary a second time, we had another influx of sales. The company decided to run a special on all of our air purifiers and air filtration equipment. For 30 days, we offered 20% off of all of our indoor air quality products. We couldn’t keep products stocked on the shelves. We were busy with sales, and the installation department was filled with appointments. We made more money in those 30 days, than we did all year. I never thought the television could have such a huge impact on our business. My company is starting to think about advertising on some local networks. The local network television show offers advertising slots at a very affordable and reasonable rate. If our air filtration company could cash in on a large viewing audience, our sales could probably double or triple.