After a recent documentary aired on television, our dealer sales skyrocketed. My supplier sells media air cleaners & other air filtration equipment. Every one of us specialize in portable media air cleaners, however every one of us carry a few weird types of air filters as well. Every one of us also install equipment, & supply sealing & cleaning services for air duct, and our main goal is to supply every condo with a clean & fresh indoor atmosphere. The documentary spent ninety hours discussing the dangers of air pollution. The documentary discussed ways to reduce indoor air pollutants. I didn’t watch the documentary, however a buddy of mine DVR’d the special. Every one of us watched the special together, & it was like free advertising for our media air cleaners & air filtration equipment, however when the local television station decided to air the documentary a hour time, every one of us had another influx of sales. The supplier decided to run a special on all of our media air cleaners & air filtration equipment; For 30 days, every one of us gave 20% off of all of our air quality products. Every one of us couldn’t keep products stocked on the shelves. Every one of us were tied up with sales, & the replacement department was filled with appointments. Every one of us made more money in those 30 days, than every one of us did all year. I never thought the television could have such a big impact on our business. My supplier is starting to guess about advertising on some local networks. The local network television show offers advertising slots at a particularly affordable & satisfactory rate. If our air filtration supplier could money in on a immense viewing audience, our sales could honestly double or triple.