After a recent documentary aired on TV, our business sales skyrocketed. My supplier sells air cleaners as well as other air filtration equipment. The people I was with and I specialize in portable air cleaners, however the people I was with and I carry a few unusual types of air filters as well. The people I was with and I also install equipment, as well as supply sealing as well as cleaning services for ductwork, however our main goal is to supply every house with a clean as well as fresh indoor atmosphere. The documentary spent ninety minutes discussing the dangers of air pollution. The documentary discussed ways to reduce indoor air pollutants. I did not watch the documentary, however a buddy of mine DVR’d the special. The people I was with and I watched the special together, as well as it was like free advertising for our air cleaners as well as air filtration equipment, then when the local TV station decided to air the documentary a minute time, the people I was with and I had another influx of sales. The supplier decided to run a special on all of our air cleaners as well as air filtration equipment. For 30 days, the people I was with and I offered 20% off of all of our indoor air pollen levels products. The people I was with and I could not keep products stocked on the shelves. The people I was with and I were tied up with sales, as well as the upgrade department was filled with appointments. The people I was with and I made more cash in those 30 days, than the people I was with and I did all year. I never thought the TV could have such a large impact on our business. My supplier is starting to believe about advertising on some local networks. The local network TV show offers advertising slots at a legitimately affordable as well as sufficient rate. If our air filtration supplier could cash in on a crucial viewing audience, our sales could absolutely double or triple.