My son Danny grew up working in my husband’s heating and cooling business. I mean, he literally grew up with HVAC contractors and technicians all around him because before school and after school he would stay with my husband at the HVAC company office until it was time for him to come home. Well, after Danny became an adult, he wasn’t sure what he wanted to do as a career because he really liked the whole field of digital marketing, but he was basically an expert at HVAC work, since he’d done it since he was a little kid. Danny decided that in order to do what he loved in tandem with doing what he knew about, he would just meld the two things together by creating a digital marketing firm of his own. Now, Danny owns a lead-focused digital marketing firm that focuses on web design and creation specifically for HVAC companies. Talk about specializing in your business model! I’m very proud of Danny and so is his dad. They still talk shop now and then because Danny likes to get an edge on his competition. He prepares his digital marketing strategies with help from his dad, because he wants his digital marketing solutions to be designed especially by and for HVAC contractors. That way, his clients will get more leads, more help with pay per click management, and more hits from their Search Engine Optimization tools. He likes to say that he does everything that every HVAC contractor needs in order to grow their businesses online and with Google ads.