Why you should learn about digital marketing

I own an HVAC business and lately it hasn’t been doing too well.

That is, until the last few weeks.

I decided I had to learn about digital marketing, even though I was so scared of it for so long. My son works for an SEO business but he is always too busy to help me with anything I need. Once he did try to teach me about web design, but it was way over my head. He explained SEO once too, but I just couldn’t keep up. I decided that I would have to look online to find a digital marketing company that could help me get my HVAC business back in the game. If you have any kind of business, or in my case an HVAC business, you should really consider speaking with an SEO specialist. SEO stands for search engine optimization and it basically means that if you have a good SEO strategy you will come up on the first page of the search engine when someone looks for your company. In my case I didn’t have a digital marketing strategy, I wasn’t even running any type of ad, so my web page was lost in the sea. Anytime someone searched for HVAC business near them I didn’t come up because my SEO strategy was so bad. Now that I have talked to an online marketing company I can really see a difference in my HVAC business. The best thing I have done for my HVAC business is implement Google Ads. I have gotten at least 10 new clients from Google Ads.