What to do when you don’t know how ads work

The internet is always changing and the world of digital marketing is changing with it.

  • If you run anytime of business it’s essential that you understand how ads work.

I run an HVAC business and I didn’t know how digital marketing worked until I hired a professional. I was noticing as the years passed that my website wasn’t showing up anymore when I searched, and an SEO specialist explained it to me. I won’t even try to explain it because SEO can get complicated. The basic idea is that your web design is built so that it can incorporate keywords that your customers search for. In the case of my HVAC business my keywords were things like radiant flooring and central air. The internet is so saturated with web pages that my site stopped showing up and I had to hire a digital marketing company to get me back on top. At first I paid for Google Ads while I was waiting for everything else to work it’s magic. The digital marketing company I worked with told me I had to be patient before the SEO strategies would start working. It took about 4 months, but then I started noticing a lot more traffic coming to my web page. I had my entire site and brand redesigned, and now my web design is amazing. I think that running ads really got me a lot of money and I wouldn’t have been able to do it on my own. So if you can’t figure out how ads work, you should get on the internet and do a search for digital marketing companies.


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