I have been going to the same coffee shop in town for years.
I am from a small town with only 10,000 or so people so I haven’t had much choice to be honest.
They have great coffee however, and they never seem to mess up my order. Then not long ago something crazy happened. Another coffee shop opened up in my small town! I thought it would be cool to check out to see what the hype I had been hearing waa all about. When I first walked into the store, my entire body was hit with a blast of chilly, refreshing air coming from the industrial grade air conditioning system. Living in the deep south all your life like I have come to appreciate amazing a/c more than the average person does. It felt so great in the coffee shop that I almost didn’t notice how bad the coffee was! It tasted very similar to a burnt cup of instant coffee my mom used to make, but that wasn’t going to stop me from making this coffee shop my new go-to for working and relaxing. My old coffee shop had decent a/c usually, but they a/c was below average to say the very least. This just goes to show all of the rich managers of stores in the world that it’s not always about the product your selling, but rather the ambiance of the store itself. Tasty coffee is great, but state of the art air conditioning and super fast wifi is even better. And besides, If the coffee at my new place doesn’t get better I will just bring some from home!