Do I need to do Online Marketing for my HVAC company?

First, if an HVAC company is going to do any online marketing, they need to know what Online Marketing is. The definition of Online Marketing according to Techopedia is: Online marketing is a set of tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet. I needed to digest this definition and figure out what it meant. In essence what I figured out was that online marketing involves more than one mode of advertising. Online marketing is also known as internet marketing, digital marketing, web marketing and search engine marketing (SEM). When doing online marketing, you hear a lot about SEO which is Search Engine Optimization. This is a way of building keywords into every blog, or in every paragraph of your website. The keywords are used to make you more visible when using PPC or Pay per click. I found most of this hard to understand, so I wanted to make it simpler for myself. Instead of making it simpler, I began to see cross-eyed and I could no longer comprehend what I was reading. I decided to reach out to an online marketing business to get their information. Online marketing uses facebook, Google and other sources to be able to put your ad in front of potential customers. Online marketing can reap benefits that give potential growth to your HVAC business. Online marketing can reduce expenses in your ad campaign budget, improve customer service and give a competitive advantage.

 

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