First, if an HVAC company is going to do any online advertising, they need to suppose what Online Marketing is.
The definition of Online Marketing according to Techopedia is: Online advertising is a set of tools and methodologies used for promoting products and services through the internet.
Online advertising includes a wider range of advertising elements than traditional company advertising due to the extra channels and advertising mechanisms available on the internet. I needed to digest this definition and figure out what it meant. In essence what I figured out was that online advertising involves more than a single mode of advertising. Online advertising is also known as internet advertising, digital advertising, web advertising and search engine advertising (SEM). When doing online advertising, you hear a lot about SEO which is Search Engine Optimization. This is a way of building keywords into every blog, or in every paragraph of your website. The keywords are used to make you more visible when using PPC or Pay per click. I found most of this hard to understand, so I wanted to make it simpler for myself. Instead of making it simpler, I began to see cross-eyed and I could no longer comprehend what I was studying. I decided to reach out to an online advertising company to get their information. Online advertising uses facebook, Google and other sources to be able to put your ad in front of potential patrons. Online advertising can reap benefits that provide potential growth to your HVAC business. Online advertising can reduce expenses in your ad campaign budget, improve customer maintenance and provide a competitive advantage.