First, if an Heating, Ventilation, and A/C contractor is going to do any online marketing, they need to think what Online Marketing is.
The definition of Online Marketing according to Techopedia is: Online marketing is a set of tools and methodologies used for promoting products and services through the internet.
Online marketing includes a wider range of marketing elements than traditional supplier marketing due to the extra channels and marketing mechanisms available on the internet. I needed to digest this definition and figure out what it meant. In essence what I figured out was that online marketing involves more than one mode of advertising. Online marketing is also known as internet marketing, digital marketing, web marketing and search engine marketing (SEM). When doing online marketing, you hear a lot about SEO which is Search Engine Optimization. This is a way of building keywords into every blog, or in every paragraph of your website. The keywords are used to make you more visible when using PPC or Pay per click. I found most of this difficult to understand, so I wanted to make it straight-forwardr for myself. Instead of making it straight-forwardr, I began to see cross-eyed and I could no longer comprehend what I was reading. I decided to reach out to an online marketing supplier to get their information. Online marketing uses facebook, Google and other sources to be able to put your ad in front of potential clients. Online marketing can reap benefits that deliver potential growth to your Heating, Ventilation, and A/C business. Online marketing can reduce expenses in your ad campaign budget, improve purchaser service and deliver a competitive advantage.