HVAC dealership needs SEM

First, if an Heating, Ventilation, & A/C company is going to do any online advertising, they need to know what Online Marketing is.

The definition of Online Marketing according to Techopedia is: Online advertising is a set of tools & methodologies used for promoting products & services through the internet.

Online advertising includes a wider range of advertising elements than traditional corporation advertising due to the extra channels & advertising mechanisms available on the internet. I needed to digest this definition & figure out what it meant. In essence what I figured out was that online advertising involves more than a single mode of advertising. Online advertising is also known as internet advertising, digital advertising, web advertising & search engine advertising (SEM). When doing online advertising, you hear a lot about SEO which is Search Engine Optimization. This is a way of building keywords into every blog, or in every paragraph of your website. The keywords are used to make you more visible when using PPC or Pay per click. I found most of this hard to understand, so I wanted to make it simpler for myself. Instead of making it simpler, I began to see cross-eyed & I could no longer comprehend what I was reading. I decided to reach out to an online advertising corporation to get their information. Online advertising uses facebook, Google & other sources to be able to put your ad in front of potential clients. Online advertising can reap benefits that supply potential growth to your Heating, Ventilation, & A/C business. Online advertising can reduce expenses in your ad campaign budget, improve client service & supply a competitive advantage.


Digital marketing