There just is no replace for professional advertising. I should think because I have just been the direct recipient of such a key element to small corporation success. When I took my HVAC skills with myself and others out the door of the important HVAC brand, that’s all I took with me. I was absolutely a highly certified and qualified heating and cooling professional. There was no question about that and it got myself and others my first few tasks. But a corporation minded individual I wasn’t. I actually didn’t have any concept of fair best corporation practices. There were no strategy sessions. It was just me, my van and my husbandy answering the iPhones and doing the books. All of us did fantastic given that the people I was with and I accomplished all the people I was with and I did on sheer will and internal fortitude. But, there is a point where confidence and commitment are just not enough to sustain real corporation growth. I knew this inside but it actually hit home when my husbandy urged myself and others to join his on an appointment with a advertising corporation that specialize in online and web driven advertising. This corporation was actually well versed in the HVAC corporation which was actually impressive. They also were using modern applications like SEO and SEM to drive traffic to HVAC websites. Their track record was undeniable. I am gleeful to see what having a dire advertising strategy will do for our HVAC business. It would be nice to have the replace where I could be in the office a bit more. I would like to grow our crews so I’m in more of a employery position. Online advertising is something I am counting on to push us to the next level of success.