For a long time my HVAC business was struggling to stay afloat.
I tried ads in the newspaper, putting things on facebook and also offering deals.
Nothing I did seemed to get any traffic to our phones. I then heard from a friend of mine that hiring an SEO business was a good idea. They can optimize your website to get organic traffic to the site. Then the calls are supposed to start pouring in. I did not see the point in hiring an online marketing team. I already had a website. It seemed pretty good to me. We had a homepage and a page that offered all the many deals. The phone number was clearly marked at the top of the page and there were even pictures on the website. I did call up the digital marketing company just to see what they had to say. The first thing the SEO guy said was that my website was horrible. Apparently the website was barely operational. There were links that did not work. The navigation features on the site were confusing. Additionally, I needed more content to be on there than what I had. I really did not believe them. Then the SEO business owner showed me a mock up of one of the websites they have done before. It was amazing. The website had moving graphics, multiple pages and looked very professional. Even if I did not get more business off of the better site, I still wanted my webpage to look that good. I hired them right away.