The digital marketing group I engaged is using PPC and SEO tactics in an overall search engine marketing plan.
I live and work in an area where HVAC comfort is a very high profile both commercially and residentially. Our weather is more heat than cold. The winters are pretty mild but still, the HVAC heat pump kicks on here and there throughout the winter. However, this area’s biggest climate challenge is the heat. This is why HVAC issues are such a huge issue. It is also a great reason to be in the HVAC business. However, over the last 10 years, that secret has for sure gotten out. When I started my HVAC business, I had no real need for marketing of any kind much less digital and online marketing. Search engine marketing was something that was completely unheard of. Well, all that has changed. The influx of national brands and other independent HVAC contractors has made marketing an elemental part of our business. Initially, I thought I would go the conventional route with signs and radio ads. But thankfully, I made an appointment with an online marketing firm first. While there is no question that conventional advertising has yielded results for many businesses, it is much less strategically targeted. Today with HVAC businesses in particular, people are find us through online platforms and search engines. The digital marketing group I engaged is using PPC and SEO tactics in an overall search engine marketing plan. They have updated my website so my potential customers don’t have to work to get through to us. And, their online marketing program gets my name and business in front of people who find service companies through digital means. My money has been much better spent going with online marketing and I am seeing the results.