I live plus work in an area where HVAC comfort is a entirely high profile both commercially plus residentially.
Our weather is more heat than cold.
The winters are pretty mild but still, the HVAC heat pump kicks on here plus there throughout the winter. However, this area’s greatest climate challenge is the heat. This is why HVAC concerns are such a big issue. It is also a wonderful reason to be in the HVAC business. However, over the last 10 years, that secret has for sure gotten out. When I started our HVAC business, I had no real need for marketing of any kind much less digital plus online marketing. Search engine marketing was something that was completely unheard of. Well, all that has changed. The influx of national brands plus other independent HVAC companys has made marketing an elemental area of our business. Initially, I thought I would go the conventional route with signs plus radio ads. But thankfully, I made an appointment with an online marketing firm first. While there is no question that conventional advertising has yielded results for numerous businesses, it is much less strategically targeted. Today with HVAC businesses in particular, people are find us through online platforms plus search engines. The digital marketing group I engaged is using PPC plus SEO tactics in an overall search engine marketing plan. They have updated our website so our potential patrons don’t have to work to get through to us. And, their online marketing program gets our name plus business in front of people who find service companies through digital means. My cash has been much better spent going with online marketing plus I am seeing the results.